The New 3DS will be a Balancing Act for Nintendo


The introduction of the New 3DS is both exciting and puzzling as not only does it add new features, but its features are such that they could cause a large problem of segmenting the 3DS market into two groups. This is not the first time Nintendo has done such a thing, but it is the first time that it has done this to such an extent. If Nintendo is to pull this off it will not only require a decent marketing strategy but a business strategy that doesn’t burn existing consumers but also creates a desire to upgrade. Continue reading

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