“Jump Ahead” Is a Confusing Tagline

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While searching for a background for my Xbox One, I recently (again) came across the Xbox One tagline, “Jump Ahead.” This left me scratching my head, I knew I had heard this tagline before, but I couldn’t place where. Well, luckily, with the magical power of Google, I was reminded it was a tagline Microsoft used during their E3 press conference. What struck me as odd (especially as someone who’s educated in the field of marketing) was that this tagline has seen no adoption from Microsoft except in the peculiar area of… backgrounds.

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